7 Important Tips For Your Airbnb Listing Profile
If you’re an Airbnb host, then you know that getting your listing seen by more people is essential to maximizing your bookings. Once potential guests click on your listing, you want to be sure to emphasize certain details that will encourage them to begin the booking process. In this article, we will talk about 7 important tips to improve your Airbnb listing profile.
Start With The Right Price
When pricing your Airbnb, you’ll want to consider a few factors. First, what is the market like in your area? If there are a lot of Airbnb’s available for rent, then you want to stay in the mix when it comes to your nightly rate – not too high, not too low. Be sure to research what other Airbnb hosts are charging in your area so that you can price your listing competitively. Keeping within 30% (+/-) of the other rental options is a safe place to be.
Airbnb also has a Smart Pricing feature that you can choose to use when listing your short-term rental. Airbnb Smart Pricing is a tool that automatically sets your nightly price based on market demand. This feature is optional, and you can turn it on or off at any time. When you have it turned on, your prices will fluctuate based on the dates you select and the amount of demand in your area.
Additionally, keep in mind that different times of year will have different rates – for example, prices during peak tourist season will be higher than during the off-season. Use this to your advantage for as many bookings as possible.
Hire A Good Photographer
When it comes to choosing a place to stay, the photos of the listing are often the first thing that catches people’s eye. In fact, research has shown that listings with great photos are twice as likely to get booked. You need to make sure you have high-quality photos and that they are enticing. A cover photo showcasing your house followed by attractive images will give your guest a great first impression of your listing.
Airbnb listing photos are different from your typical real estate images. Guests want to see the big picture and get a good idea of the space they are booking. If your location is somewhere beautiful like the beach, be sure to highlight the view. Spending a little extra money on a good photographer will pay off in the long run and keep your search results competitive with others.
Use Specifics In Your Description
Start with a strong listing title for your Airbnb – this is the first thing that will pop up in your guest’s Airbnb search. Although it shouldn’t be too long, get creative and give a quick overview of your home to grab guest interest.
Airbnb descriptions are crucial for ensuring future bookings and creating a positive customer experience. A well-written Airbnb description should include details about the facilities, amenities, and local attractions. This can help potential customers get a better idea of what to expect when they arrive, easing their worries and giving them more confidence in their decision to book. Use your description to get guests excited about their trip and visualize themselves staying in your rental over other listings.
Highlight Amenities
Most of the time, guests are booking an Airbnb for an experience. They want to be able to search according to specific amenities they are interested in having while on their trip. There are options to pick which amenities you offer in your listing details, but it’s important to share these highlights as much as possible.
If you offer amenities like a pool or firepit, mention this in the description and share some great pictures of it. This will attract more guests and show exactly what they are getting when booking your Airbnb.
Be Responsive For Good Reviews
One of the first things that people look at are guest reviews and these will help your Airbnb rankings. One easy way to get great reviews is by being a responsive host.
When you receive guest inquiries or questions about your Airbnb listing, it’s important to respond quickly. Good communication is an immediate way to stand out from other hosts. Once you have a guest book your listing, share check-in instructions, more details about the property, and any additional information they may need. Planning a trip can be stressful, and no one wants to wait until the last minute for details about their stay, so be sure to share all of this information in a timely manner. Being responsive will go a long way and be sure to give you some positive reviews and rank higher on Airbnb.
Use A Good Profile Picture
While we already mentioned having good photos of your listing is helpful, there is another image that is important for your Airbnb account – your profile picture.
A good Airbnb profile picture is essential to creating a professional and trustworthy profile. Not only does it give potential guests an idea of who they’ll be dealing with, but it can also increase your chances of getting booked. When choosing a profile picture, try to find something that clearly shows your face and personality.
Superhost Status
Airbnb Superhosts are people considered to be experienced hosts and provide high-quality stays to their guests. This is a feature that many people look for in their search for an Airbnb and can lead to instant booking.
Superhost status shows guests that you are reliable and they can trust that your Airbnb is going to be as pictured. There are no drawbacks to becoming a superhost – you will make more money, have more trust and authority from your guests, and it will help you stand out from the crowd of many hosts.
In Conclusion
As an Airbnb host, your goal is to get more bookings and repeat customers. This all begins the moment someone looks at your Airbnb listing, so you want to be sure you catch their eye. Using these 7 tips your Airbnb search visibility will be higher and your rental property will be impossible to pass up!
